DJs for PJs® is a nonprofit organization that provides new pairs of pajamas to benefit children in need. After collecting more than 100,000 new pairs of pajamas since 2003 through an annual event drive, the organization began an endowment in 2021, donating a total of $4,500 annually in perpetuity to three charities: Child Haven, St. Jude’s Ranch for Children, and SafeNest. The annual payment of $1,500 to each charity is funded by the DJs for PJs endowment managed by the Nevada Community Foundation and provides 365 pairs of new pajamas each year to the children in crisis.
Darcy Neighbors, champion behind DJs for PJs and founder and CEO of CIM Marketing Partners, helped to create DJs for PJs as a class project with the Las Vegas Chamber of Commerce’s Leadership Las Vegas Class of 2003 (LLV 03 Class). DJs for PJs started as a one-day collection event, securing sponsorships for monetary donations and working with local media to promote the event with live, on-air solicitations for pajama and cash contributions. The first year, more than 3,000 new pairs of pajamas and cash equivalents were collected and distributed to charities to use for clients in need. Over the years Neighbors, the team at CIM Marketing Partners, and members of LLV 03 Class, donated thousands of hours to continue the initiative and provide warm pajamas to abused, neglected, and abandoned children.
“What began as a one-time event, continued as an annual fundraiser and collection event for more than a decade. Our greater Las Vegas community is incredibly giving, with countless companies and individuals coming together over the years to collect more than 100,000 pajamas and cash equivalents. This is a dream for me to see this idea come to life, and now with the PJs in Perpetuity endowment, it will live on forever.” ~ Darcy Neighbors